Cadbury Eclairs woos Bollywood

Released on: September 4, 2008, 1:08 am

Press Release Author: Cadbury

Industry: Food & Beverage

Press Release Summary: Cadbury Eclairs Remixes Bollywood in a Fresh New Way

Press Release Body: Mumbai, 04 Aug 2008_: Cadbury, the pioneers of internet
webisodes in India have outdone themselves yet again. On the heels of the
entertaining Miss. Palampur and Kho News comes a fresh installment of web
entertainment. Only this time around, it’s for their much loved Éclairs brands.


In an attempt to bring something fresh to their audiences, Cadbury Éclairs has
rehashed an old bollywood idea in a hilarious, fresh new way. The webisodes takes
all the melodrama and humour of bollywood, shakes it up, adds a clever twist and
serves it piping hot.


Using a fresh new animation style developed by the iconic 2nz animation company, the
striking piece of creative has everything from heroes, damsels in distress,
villains, sidekicks, guns and explosions to the ever popular flared bell-bottoms.


About Cadbury:

Cadbury currently is the world’s biggest confectionery company with leading brands
across the globe. We create chocolate, gum and candy brands people love - brands
like Cadbury,
Trident and
Halls .

Our heritage & www.judwamania.com
dates back to 1824 when John Cadbury opened a shop in Birmingham selling cocoa and
chocolate. Since then we have expanded our business throughout the world by a
programme of organic and acquisition led growth. On 7 May 2008, the separation of
our confectionery and America\'s beverages businesses was completed creating Cadbury
PLC with a vision to be the world\'s BIGGEST and BEST confectionery company.

So before we get tempted to give everything away, we suggest you to visit
http://www.cadbury.com.

Web Site: http://www.cadbury.com.

Contact Details: Cadbury,
Mumbai,
http://www.cadbury.com
Cynthia.ghose@interactiveavenues.com

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